About Us

Frankies Bikinis began with a distinctly California perspective on swimwear and has grown into a broader women's fashion label. Founded in 2012 by Francesca Aiello and Mimi Aiello, the brand combines playful design, expressive prints and contemporary silhouettes across swim and ready-to-wear collections. The current assortment continues to place bikinis at the heart of the brand while extending its aesthetic into clothing, accessories and seasonal lifestyle pieces.

The swim collection is designed around choice. Bikini tops and bottoms are sold as separates, allowing customers to combine different sizes, colors, prints and silhouettes rather than being limited to a fixed matching set. Current designs include triangle tops, underwire styles, halters, cheeky bottoms, fuller-coverage options and distinctive micro silhouettes, alongside one-piece swimsuits and swim shorts.

Outside the water, Frankies Bikinis builds outfits around the same relaxed, youthful energy. Dresses, sweaters, knitwear, tops, bottoms and coordinated sets create options for vacation wardrobes as well as everyday dressing. Current collections also highlight materials and trends such as crochet, denim and cashmere, while the brand positions its clothing between beachwear, streetwear, activewear and loungewear.

The brand's collaboration program adds another dimension to its collections. Current collaborations listed on the official site include Devon Lee Carlson, JENNIE, Paige Lorenze and KHY, alongside seasonal edits and signature Frankies Bikinis styles. Together, these collections reflect a fashion-focused approach to swimwear that can move from the beach and pool to resort destinations and everyday outfits.